LASIK - Now more Appointments Available!

Expert LASIK & Expanded Hours

Due to increased demand, we now offer early morning and evening hours for LASIK appointments.  With three certified LASIK surgeons and expanded office hours, Lehigh Valley Center for Sight is prepared to meet the needs of patients with busy lives.   

How do you know if you qualify for LASIK?  Schedule a free 1-hour consultation, where our experienced staff will take your measurements, and your surgeon will evaluate your vision and let you know if LASIK is right for you.

Call 610-398-2020 for more information & to to schedule your appointment today!   Interest-free financing is available.

We Care for EyeCare America

Routine eye exams are important at every age!

Lehigh Valley Center for Sight is proud to be an EyeCare America volunteer!  As part of our service, we provide eye exams to people who qualify.  EyeCare America is a public service program of the Foundation of the American Academy of Ophthalmology.  Their mission is to preserve sight by raising awareness about eye disease and providing access to medical eye care.

By age 65, one-in-three Americans  has some form of vision limiting eye disease.  To help address this growing need, EyeCare America developed a support network of over 6,400 volunteer ophthalmologists.  Over 1.8 million people have been helped through this program.  

If you know of someone who could benefit from this program, encourage them to see if they qualify.  Visit www.eyecareamerica.org for more information.

Routine eye exams are key to good health.  At Lehigh Valley Center for Sight we offer comprehensive eye care for children, adults and seniors.  Make sure that everyone that you care about takes care of their sight! 

Navy Care Packages from Center for Sight!

Holiday Packages for Troops at Sea

Just some of the goodies donated by the staff of LVC4S!

Thanks to the inspiration of Clinical Assistant Tabitha Boyer, LVC4S is supporting the Navy for Moms Holiday Project this year.  Tabitha has a special reason for supporting this effort, her son Damian joined the Navy following his graduation from Emaus High School this year.         

The Navy for Moms Holiday Project started in 2009, and has provided thousands of packages to the men and women who will be away from home over the holidays.  This year, they have adopted two ships: The USS Harry Truman, a Nimitz-class aircraft carrier, and The USS Boxer, a Wasp-class amphibious assault ship.  

Proud Navy mom Tabitha, with her son Damian,
the inspiration for this project.

Tabitha's goal is to provide about 50 care packages to the men and women serving on these ships.  She and other Navy for Moms group members will be assembling the packages in November.  These caring women will help to make the holidays a little brighter overseas!  

Thanks to the generous staff of Lehigh Valley Center for Sight for their dedication to support a charitable cause each month.  Past recipients of this generosity include the American Cancer Society, Autism Speaks, Cedarbrook Nursing Home, My Sister's Closet, and the Lehigh County Humane Society.  

The USS Harry S. Truman

USS Boxer

Happy 30th Anniversary!

Congratulations to Deb Sicher 

on her 30th Anniversary with LVC4S!

Dr. Moran congratulates Deb on her anniversary.

It all started in 1983, when Deb joined Dr. Bill Trachtenberg was in private practice on 20th and Allen Street in Allentown.  In her 30 years with Dr. "T"   she has seen a great deal of growth at Lehigh Valley Center for Sight.   Dr. Moran joined the practice in 1993.   The practice was renamed Lehigh Valley Center for Sight in 1998, when Dr. Ahdieh and  Dr. Ross joined.

One thing that hasn't changed in thirty years is the expert and caring attention that she shows to her patients.   She is a Certified Ophthalmic Technician, and serves as our Contact Lens Specialist.   

The doctors sent Deb beautiful flowers to mark the occasion.

"It is so rewarding to help a patient improve their sight!  I've worked with patients who were frustrated that they might never see clearly," she explains.  She knows that having good vision can change someone's life, and that's what keeps her going!  

When she isn't working, Deb enjoys her grandchildren, riding motorcycles and traveling with her husband Dean.  

Congratulations & thank you for 30-years of great service!

It Certainly was a SIGHT!

Outside the weather was dreary, but inside the spirits were bright!  The LVC4S staff dressed up to celebrate Halloween, and we wanted to share the pictures with everyone!  We hope the patients had as much fun as we did!

Treats for all...thanks to the doctors!
 Jamie Malazzo & Dr. Moran

Dr. M with a Halloween tie and a Hogwarts Hat!

Rita there's a spider...!!!

Our own LV RollerGirl, Chrissy!

Shelly and Beth 

Chelsea baked some Halloween treats red velvet EYEballs, of course!   Dani helps with the display!

Chelsea Keehfuss, PA-C

The LVC4S Witch!

IronPigs Fan Darlene

...and Bears Fan Dee!

Our Halloween Treat to You!

Presenting Dr. Mark Zombie?!?

Dr. Mark Moran in full Zombie Make-up!

Who knew that Dr. Moran was a movie star?  He and some 

other members of LVC4S and camera shy Mandy our Bethlehem front office manager and her son Jagger (seen below) answered the call for extras "Nightmares of the Dark."  This film was shot locally, and turned into a frightfully fun day for all.  

Dr. Moran and his son Brandon were dressed in surgical scrubs for the movie shoot.  Zombie doctors...every patients nightmare!  Although this film hasn't yet hit the big screen, you can see clips of the movie on YouTube...if you dare!  

Happy Halloween from Lehigh Valley Center for Sight!  

Other members of the Zombie crew include Dr. Moran, Seth Frohnheiser,  Jagger Bolton
and Brandon Moran ready for some undead action!

Happy Boss's Day?

Yes...there is a National Boss's Day!

Dr. Ross & Dr. Ahdieh show off their Boss's Day cake!

The staff at Lehigh Valley Center for Sight took part in National Boss's Day on Wednesday, October 16th.   To help celebrate and to honor the management of our practice, the staff pitched in for a cake for Dr. Daniel Ross & Dr. Houman Ahdieh, the managing partners of LVC4S.  

Boss's day has been around since the 1960s.  It gives the employees a chance to show their appreciation for the hard work and dedication for their employees.  Thanks to our boss's who were kind enough to share their cake with us!

And Now a Word from Our Patients...part 2!

Shelly Carl and Ethel Reiss are recognized as offering
outstanding service!

Thanks to the patients who take the time to drop us a note about the exceptional care they receive at LVC4S!

Shelly has been very friendly throughout all of my visits. She has been great throughout LASIK and explained everything well and thoroughly. Thanks so much! Stephanie S.

Ethel did a great job. I was very glad to have her help. Jesse E.

We value Ethel as exceptional!  She is a great person. Faye and Bob 

Dr. Ahdieh's Surgery Coordinator Rita Cannata

 Rita took time to answer all my calls promptly and professionally. She is very calming and caring. Laura S.

Rita is absolutely caring and most helpful to ease my fears.  She is wonderful!  She is great at what she does.  Terri Y.

Billing Manager Becky Dietz and Front Office
Manager Beth Handwerk prove that teamwork
is key to  providing great service. 

Beth went far out of her way to make sure that I had exactly the right receipt for my rebate. She was great. The Billing Manager Becky helped too!  Carole S.

Beth was absolutely helpful with our appointment and everything we needed. Thomas P.

Becky was very helpful, kind, and informative about our billing information.  Thomas P.

...MORE TO COME!

Blue Jeans for a Pink Cause

Raising Money for Breast Cancer at LVC4S

Dr. Cherfas, Beth Handwerk, Becky Dietz & Chelsea Keehfuss
show the results of the staff contribution
 - a check for $490!

On Friday, October 4th, Lehigh Valley Center for Sight employees participated in the Lee National Denim Day.  Employees contributed $5 each to wear denim to work.  There is strength in numbers...together our staff collected $245.  The doctors matched the staff donation, which brought the donation total to $490.  Not bad for a day's work!

To find out more about this event, or to make your own donation to the support the cause, visit www.denimday.com. 

Thanks again to the generous staff & doctors at Lehigh Valley Center for Sight!

Dani Kernechel, Dee Torres and Susie Sabol
looking casual in their jeans

Some camera shy staff members volunteered to show a little leg!
We know it's you Deanna, Rebecca & Kathy!

Ethel Reiss in our phone room shows her support
with denim & pink down to the tip of her toes!

100 miles...City to Shore

Deb & Dean Sicher at the end of their
100 mile ride for Muscular Dystrophy.

Lehigh Valley Center for Sight's Deb Sicher took part in the Multiple Sclerosis Society's 100 mile City to Shore Bike Event in September.

If you are lucky enough to know Deb, you know that she is committed to the health and welfare of her patients.  Deb dedicated her ride to a number of her patients who have been affected by Multiple Sclerosis.  She wore their names on orange ribbons during the ride.

Raising money for Multiple Sclerosis has become an annual event for the Sicher family, who have logged over a thousand miles for the charity.  She notes that they are inspired by the people who gather along the route to offer encouragement and show their gratitude.

We feel very proud to have employees like Deb Sicher at LVC4S.  Congratulations to Deb & Dean on their achievement.

Dermatologists & Ophthalmologists Agree...

WEAR YOUR SUNGLASSES! 

Your eye doctor has been telling you that sunglasses play an important role in protecting your eyes from the damage caused by ultraviolet (UV) rays.  Did you know that sunglasses can protect you from skin cancer too?

Sunglasses Protect your Eyes. Exposure to the sun’s UV rays increases your odds of getting cataracts, which cloud the lens of the eye and lead to diminished eyesight.  UV rays have also been tied to macular degeneration, which causes damage to the retina. Fair-skinned people with light color eyes, blue, green, grey, should be especially diligent about sunglass wear.  

Sunglasses Protect your Skin too! The skin around the eyes is very fragile, and needs to be protected from the damaging rays of the sun.  Protection is needed from direct sunlight, as well as the sunlight that reflects off of water, sand & snow.   Sunglasses shield the delicate skin around your eyes, so think BIG when choosing your frames. 

 The Opticians at Fairmont Optical can help you select the best sunglasses for your vision needs.  We offer both regular & prescription sunglasses that can safely take you through every season of the year. 

See well and be well with a great pair of sunglasses from Fairmont Optical!

Let's talk!

4

EYE

 EXAM

 TOPICS

    Here is a quick list of things to discuss with your eye doctor at your next visit...

         1. Describe what eyewear you currently use.  It's important for your doctor to know what you wear, and what you don't wear.  Are you wearing protection when you play sports, sunglasses to reduce glare, or have you started wearing readers on top of your contacts?

2. Describe what you don't like about your current vision correction.  Be honest, talk about what's not working and why - there may be other options. 

3. Describe your daily routine.  Do you spend the day on the computer, driving long distances, or working outdoors where it is dry and windy?

4. Don't forget to mention any special vision needs for your job, sports or hobbies!  Your doctor may have solutions that can save you from eye strain, and protection that can save your eyes from injury.
             

        The doctors and staff of Lehigh Valley Center for Sight offer comprehensive eye care in a warm and friendly environment.  Our highly trained doctors work with the advanced technology to provide the optimal solutions to your eye care needs. 

 Has it been a while since you've had your eyes checked?  Call us for an appointment at 610-437-4988.  We have lots to talk about!

Dr. Daniel Ross speaks on Retinal Diagnosis & Care

 Dr. Dan Ross discusses advances in the diagnosis
and treatment of retinal diseases.

   OUR RETINAL EXPERT 

Over 60 Lehigh Valley Optometrists attended a lecture given by Dr. Daniel Ross of Lehigh Valley Center for Sight.  This lecture, "Advances in Retinal Diagnosis and Treatment," was part of a series of educational lectures provided by the doctors of LVC4S.  

Dr. Ross is a full-time eye physician, surgeon and vitreoretinal disease specialist.  He has preserved the sight of thousands of patients in over 25 years practicing in the Lehigh Valley. 

Lehigh Valley Center for Sight is committed to education.  Our doctors share their expertise with other area professionals in areas all areas of eye care including Cataracts, Glaucoma, LASIK, and of course, Retina. Educating our patients is also a priority at LVC4S, because we know that well informed patients make the best health care decisions.  

In attendance at the lecture were other LVC4S professionals.  Pictured L to R, Dr. Houman Ahdieh, Dr. Irena Cherfas, 

Chelsea Keehfuss, PA-C, and Dr. William Trachtenberg   

Answers to TOP 5 LASIK Questions

You have LASIK questions...
we have LASIK answers!



1.  How much time will I need to take off of work? 
   We do LASIK on Tuesday afternoons.  You can work the morning before your procedure, and come to the Laser Center in the afternoon.  Most patients take the next day off, however, some return to work on the very next day.

2.  What happens the day of my LASIK procedure? 
  You will be at the Laser Center for about 1 hour, and in the laser suite with the doctor for about 10 minutes. Your laser treatment is very quick - the average time is less than one minute!  When you go home, you will need to relax and keep your eyes closed for the rest of the day.  

3.  How soon can I drive?
   You can drive the next day.  In fact, you will be able to drive yourself to our office for your 1-day post operative appointment.  

4. What about payment?  Is there financing available? 
  Payment for LASIK is due the Friday before your surgery.  We offer financing that allows you to pay for LASIK over 12-18 months with no interest.

5. How do I start the process?
   Come in for a free LASIK Consultation with one of our three LASIK Surgeons:  Dr. Houman Ahdieh, Dr. Irena Cherfas or Dr. Mark Moran.  At your consultation, we will take some measurements and check your vision.  The doctor will evaluate your information and explain if LASIK vision correction is right for you.  

We have early morning and evening appointments available.  Call our office 610-437-4988 to schedule.  

Have more questions?  We have more answers...just call, or email LASIK@center4sight.com.

Quality Vision leads to Quality Workmanship

Mr. Richard Rogers holds the beautiful wooden
box that he made for his surgeon, Dr. Irena Cherfas.

Fine woodworking takes patience, a steady hand, great eyesight.  Thanks to Dr. Irena Cherfas and the staff of LVC4S, patient Richard Rogers has the eyesight that he needs to do the precise woodworking he enjoys.  When he came in for a recent appointment he brought a special gift that showed how well he can see...a handcrafted wooden candy box.   

"This is what I need my eyes for!"  he told his cataract surgeon   Dr. Irena Cherfas. He choose a unique way to show his appreciation, with a gift that shows the improved quality of his eyesight!

This beautifully crafted work of art took over 20 hours to create. Mr. Rogers started the process by affixing a pattern to the blank wood block.  He then began to cut the wood with a Dremmel tool, and finished the cutting with a fine scroll saw.   The sides of the box are expertly fitted together to form the candy dish.  He said that everyone needs a hobby, and that woodworking makes him happy. 

His very thoughtful gift is displayed at checkout station in our Allentown office, filled with candy.  Thank you to Mr. Rogers!  We appreciate your craftsmanship, and your very "sweet" gift.  

And now, a Word from our Patients

We are proud of the tradition of caring professionals at Lehigh Valley Center for Sight.  So proud, in fact, that we wanted to share some of the comments that we received from patients through our recent Employee Excellence Program.   There are many more to come...to be continued!

LVC4S staff take a break to smile for the camera.
L-R Back Row  Dani Kernechel, Tara Krische, Susie Sabol
Front Row: Cyndi Kern, Valerie Hotmer, Mandy Bolton

"I was thrilled to be treated by this outstanding staff. They are kind and caring! Please know that this does not happen everywhere." 

"My first experience with your office and Fairmont Optical was such an immaculate pleasure. The kindness and proficiency was far beyond. This visit is my second visit and I feel the same!  Good job!"

"Susie is very kind and calming. She told me everything she was going to do. She was pleasant. I am a RN and always take note of medical professionals."

 

Clinical Staff members Lois Potenzi and Donna Stettler
have received exceptional patient care compliments.

"We liked Lois' articulate speech. My husband is hard of hearing, and with Lois, he understood and heard every word she spoke.  She is very pleasant and comfortable to be with.  Our visit today was very pleasant and fun."

"Having been in the medical profession, I believe the office is run very efficiently and professionally. The staff has always been helpful, and very accommodating and attentive."

Thanks to our staff for providing great patient care...and thanks to our patients who took the time to recognize our staff for their kindness, caring and professionalism.  If you would like to share your comments about your visit to LVC4S, please send us an email at eyedoc@center4sight.com.

Ophthalmology is so Cool...

The cover of the new Justin Timberlake release, "The 20/20 Experience", definitely caught our eye (pun intended)!   It features Justin Timberlake in a tuxedo looking through a phoropter. Although most of you have probably seen a phoropter you probably never knew it's name.

Picture yourself here - instead of JT

A phoropter contains many lenses which are changed as the patient looks through it at an eye chart.  We like to think of it as everyone's favorite game..."Which is better, one or two?"  The goal of the game is to get the patient to seeing their best, with the target of 20/20.

If you aren't seeing as well as you used to, make an appointment to come in for a complete exam.  We'll let you play the "Better one or two?" game, and give you a 20/20 experience (tuxedo is optional!)

LASIK gives a clear view from the Broadcast Booth

Lehigh Valley IronPigs radio announcer Jon Schaeffer's vision is sharper than ever after having LASIK surgery with Dr. Mark Moran of Lehigh Valley Center for Sight.  Jon, who celebrated his eleventh year in professional baseball in 2013, was back in the booth doing play-by-play just days after the surgery.

Dr. Moran visits Jon in the broadcast booth
at a recent IronPigs game to talk about the game
and Jon's LASIK procedure.  

Great vision (along with a great voice!) is key to Jon's profession, and now thanks to Dr. Moran, he has both!  Jon explains, "As a play-by-play broadcaster, being able to see the action clearly, day or night, is crucial.  Prior to my LASIK procedure, I often had difficulties seeing the names and numbers on the backs of jersey's.  Thanks to Dr. Moran and his friendly and knowledgeable staff, I can now see all the action on the field."

Glare and halos at night were also a major vision problem that was caused by Jon's astigmatism.  "I used to struggle with nighttime driving, but the LASIK procedure has rectified that issue as well.  If you want to improve your vision and see results in just one day, there is not a better option than Dr. Moran and his staff at Lehigh Valley Center for Sight."

Dr. Moran was the first surgeon to perform laser vision correction in the Lehigh Valley.  In the past decade, he has seen advances in the procedure which have allowed him to treat a wider range of patients.  Dr. Moran comments, " A few years ago, Jon would have not been a candidate for LASIK surgery due to the astigmatism in both of his eyes.  Now, with Custom Vue LASIK, we can treat astigmatism with great success." 

Call 610-437-4988 to schedule your FREE LASIK consultation. Early morning and evening appointments are available to see if LASIK can change the way you see the world.

Lehigh Valley Center for Sight is the Official Ophthalmologist of the Lehigh Valley Iron Pigs.

What I did on my summer vacation...

Setting up in the Ross kitchen are pints & quarts
 of homemade sour cherry jam.

Wonder what our doctors are up to in their spare time?

When he's not spending time in the office or in surgery, Dr. Dan Ross spends some quality time in the kitchen.  An accomplished cook, Dr. Ross made some sour cherry jam this summer, from cherries picked from his own trees.

You might wonder what he does with all of that jam?  It may not be a big surprise that Dr. Ross is also an accomplished baker, specializing in artisan breads...which just happen to go well with cherry jam!

Who would have guessed that our resident retinal expert had such delicious hobbies!

LVC4S & the IronPigs

It was a beautiful night for baseball!  

Office Clerk Darlene Kernechel had the honor of throwing out
the first pitch.  She was joined on the field by Ferris, FeFe and
LASIK Coordinator Bobbi Spain who cheered her on!

For the third time this year, LVC4S was the official sponsor of the August 2nd IronPigs game.   Our own Darlene Kernechel (an avid IronPigs fan with a great arm!) had the honor of throwing out the first pitch.  

Dr. Mark Moran spent an inning up in the radio booth talking about baseball, and about LASIK vision correction.  LASIK is a timely subject in the booth...radio announcer Jon Schaeffer is enjoying new & improved eyesight this season after having LASIK with Dr. Moran.  Next up was a TV interview, where Dr. Moran talked about the range of services offered at LVC4S for every member of the family from children to seniors. 

Dr. Moran talked about the outstanding staff and services of Lehigh Valley Center for Sight with the radio & TV audience.  Joining him in the booth was Physician Assistant, Chelsea Keehfuss, a long-time Phillies fan!

A fabulous fireworks display sponsored by LVC4S topped off the night for the sold out crowd at Coca-Cola Park!

It's a Raspberry Monday...

...and a Sky blue Tuesday, an Eggplant Wednesday, a Radiant Red Thursday and a Turquoise Friday!

New uniforms at LVC4S!   The next time you visit our offices, you'll see a bright new look.  Our employees voted to implement a colorful change in the office, and they selected a rainbow of colors in our staff uniforms, topped off with crisp black lab coats.

We hope you enjoy our bright new look!

Missy greets patients at the front desk
with a smile.

Dani at the front window, helps manage the front office staff.

Jamie works on patient charts.

         

         Clinical Staff members Elise, Kim & Jamie are ready for patients.

A big thank you to Valerie,who coordinated the uniform update,.
She has been part of the LVC4S staff for over 20 years!